2016

producer

Personal note: My adventures in the world of advertising productions are wonderful and honestly unbelievable at times, but due to confidentiality and professional secrecy of all my projects, I never reveal people, places or facts and have never written about them. The following page is a professional timeline and I want to bring only professional facts and events.
However, in my subscriber-only posts, I take the small liberty to tell things with a more informal narrative, as an author and not as the professional who accomplished them, and this allows me to share incredible moments without breaking NDAs or sacrificing anyone’s privacy. The Beauty of those experiences is already clearly intrinsic to the act itself and does not need big names….
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Sometimes life imposes a Vital Choice on you about and you don’t have good foresight on it, but you can feel a special energy within it. It happens to everyone in life and it happened to me a few years ago. In 2016 I was presented with the opportunity to meet Penelope Cruz working in an advertising production where I was offered a role that I never expected to cover, but that hid a unique opportunity. The contract was for driver and assistant on the set, a seemingly incongruous experience in comparison to my already significant professional level in the field of psychology and coaching, however as an Life Adventurer, when faced with the Vital Beauty opportunity I rarely say no.

I had already come in contact with public personalities as well as greater less-public personalities during my group meditations, masterclasses and Optima Vita, but not at that level. The opportunity to get to know the great actress, who, although I tend to be impervious to fame, I find personally splendid, exerted a very personal Vital attraction on me. In fact, apart from the fact itself, one of the great «sliding doors» of my life had been to choose between Clinical Neuropsychology or Marketing, that is, between «Communication that heals persons» and «Communication that moves people.» Entering the closed circle of photographic productions and advertising videos seemed like a very interesting and valuable experience, worthy of a good professional compression and openness to new beginnings.

I fell in love with the Set, to the point that I began to carve out spaces in my business activity to continue that experience with freelance projects, agreeing to start from the bottom, to have to learn everything from scratch, but with the strength of Optima Vita.

The path I took proved to be very fruitful in all aspects….

This transition to Marketing Communications, initially surprising, indeed led me to collaborate with top professionals, immersing me in a multicultural and inclusive environment not by ideology or courtesy, but by human meaning applied to work. True Life Adventurers. In that world, I found most likely the first proto-spark of manifestation of the «Super-viv(i)ente» concept I would later write about, based on an honorable meritocracy, real teamwork, not the laughable one of linkedin influencers, and a clear, common goal. Although coming from other backgrounds, my multifunctionality, supported by trilingualism and a balanced collaborative attitude, made me an integral part of various teams that were always highly professional and tended to be horizontal.

It is also true that I had the chance to participate almost exclusively in important productions, so every minute of professional performance had to be perfect, but it was as valuable as hours of experience in regular productions.

Starting as a freelance production assistant, although it did not represent a career leap, was a significant lateral step, enriched by experiences with celebrities, global brands, and truly exclusive locations. The cognitive dissonance from moving from a psychological to a production environment was balanced by the personal and technical growth gained through Optima Vita.

Each project enriched me, but one day a unique opportunity presented itself. Working with a high-profile client, one of the ones that I selected at the end of my webpage, I had the opportunity to face and solve a particularly tough challenge. It was a critical situation that did not affect my department but that would ruin a full week of shooting with a massive budget at stake. Faced with the emergency and being in an environment of horizontal collaboration, I put my core organization and optimisation skills at the disposal of the team. My main professional skills, could be considered «lateral» in a Production at my entry-level contract, but at in that moment they were the keys needed to solve the problem, and in harmony with the rest of the team, I took control of the situation. This unintentional save allowed me to demonstrate my strategic, as well as operational, value and, indirectly, that of Optima Vita.

This success opened the door to a leve up at Q17 Studios, a true institution in international productions in Spain where, in the face of my exploit in the previous week’s production, I was offered the position of manager and co-producer where I strove to bring, as Optima Vita’s added value, an emphasis on the importance of positive virtuous relationships and significant optimization of the productivity of different departments both ethically and sustainably.

Everything was going swimmingly and I had the honor of being able to get to know places, people and situations hidden from the mainstream world. Honestly, on certain occasions, I would describe certain situations as unimaginable… and after some time I was presented with my next upgrade, during the pandemic, which marked a change of direction in my life adventure. I still continued as Producer On Set devoting myself exclusively to international productions, especially those that allowed me to travel to Europe, always with the wonderful team at Q17, but my new call to action demanded all my attention…